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Home News TNE

IEAA TNE Forum: Being Strategic in the New “Managed” Phase of International Education

Dirk MulderMelanie DuncanbyDirk MulderandMelanie Duncan
July 24, 2025
in TNE
IEAA TNE Forum: Being Strategic in the New “Managed” Phase of International Education
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Transnational education (TNE) has become something of a flavour of the month, with many institutions now looking to take strategic steps in this new “managed” phase of international education. The IEAA TNE Forum kicked off today, providing a platform for examining TNE from multiple angles.

Opening the forum was Caryn Nery, convener of IEAA’s TNE Network. Phil Honeywood followed, offering valuable context and insights to frame the day.

Jon Chew from Navitas and Zac Ashkanasy from the Nous Group presented the findings of their recent research—a fascinating examination of TNE models and stakeholder views across a wide range of attributes. Their presentation was engaging, featuring compelling case studies and insightful anecdotes.

Importantly, the discussion was not solely Australia-focused; it had a truly global perspective. One slide in particular stood out to The Koala: a traffic-light indicator of green, orange, and red. As Zac noted, there was a fair amount of red—highlighting The Koala’s long-held view that while TNE done well can deliver great outcomes, doing it well requires significant effort. The speakers emphasised that despite TNE’s rising popularity, a clear rationale for pursuing it is essential.

A thought-provoking session.

Next up were Marnie Watson, Shehan Thampapillai, Mike Ferguson, and Mark Pettitt, speaking on Leading Strategically Through Change.

Mike Ferguson kicked off with refreshing honesty, noting that for his institution, financial considerations were a key driver. However, with margins a tenth of what they are for onshore students, the model is challenging. This doesn’t mean institutions shouldn’t pursue TNE—it means they need to be aware of its complexities. He pointed out that not all models or markets are suited to every institution; for example, a university in deficit may not be able to invest in expensive infrastructure, and institutions with certain rankings may find some market entry paths closed.

Shehan Thampapillai backed up Ferguson’s analysis, stressing the importance of knowing your “why.” TNE can’t just be about revenue; there are simpler ways to generate revenue. He emphasised that governance structures must align with different TNE models and spoke to the strategic significance of delivery locations and the purchasing power of host countries.

Marnie Watson agreed, focusing more on how TNE contributes to creating a truly “international institution.” Even for those with long TNE experience, the space continues to evolve.

Mark Pettitt shared Edified’s perspective: TNE is gaining traction, but strategy must be driven by market demand. He echoed the importance of alignment, opportunity, and institutional fit.

Morning Tea.

Sebastian Yuen, Director of Managed Growth Settings at the Department of Education, delivered a government update. He highlighted the Australian Government’s support for TNE and outlined the Southeast Asia Economic Strategy to 2040. Under this strategy, the government will invest in dedicated resources for TNE expansion.

Yuen said last year’s ESOS bill had “broad support”—a point The Koala might debate—and reiterated the department’s ongoing commitment to sector integrity.

He announced that the University Foreign Interference Taskforce (UFIT) is re-establishing its TNE Working Group, with more announcements to follow. He also flagged data gathering as a top priority, noting that his self-professed “data nerd” status aligns well with this approach.

The sector can expect TNE resource packs from the department in future to aid providers.

Caroline Hartnett and James Borman spoke next on Victorian Government Support for TNE: The Yes to International Students Fund.

Stemming from the Victorian Premier’s India visit during heated national visa discussions, the fund serves to offset negative sentiment from federal changes. The message is clear: “Victoria still welcomes international students.” The Koala previously reported on this (TKN 9/7/25).

Kudos to Caroline, James, their teams, and the Victorian Government for such a timely and impactful initiative.

Jennifer Bahen from TEQSA then shared updates on TNE regulation, highlighting three key points:

  • TEQSA holds offshore and onshore higher education delivery to the same regulatory standards.
  • It is actively identifying sector-level risks in TNE.
  • TEQSA encourages high-quality TNE, and Australian registration enhances international partner credibility.

TEQSA is building relationships with overseas regulators, an important step in markets where Australian providers operate at scale.

An impressive session that made regulation engaging—thanks to real-world examples and practical insights.

Lunch.

India – VET & Skills

Mish Eastman from RMIT and Nathaniel Webb of India’s Department of Education tackled the complex landscape of vocational education and training (VET) in India. Webb began by framing the context: India’s burgeoning middle class is hungry for high-quality VET pathways, as existing programs often fall short. Compounding the issue is limited regulatory clarity for VET, contrasted with better-defined higher education policies. Both agreed that upfront discussions around pricing and delivery—especially online options—are crucial, echoing earlier themes of strategic alignment.

Indian Branch Campus Models

Speakers Dr Sarah Todd, Dr John Wood, Steve Berridge, Prof Amalia Di Iorio, Elizabeth Campbell-Dorning, and Nathaniel Webb delved into the evolution of branch campus strategies in India. Webb again opened with regulatory insights, underscoring his expertise. Campbell-Dorning highlighted essential considerations including data retention obligations, student support, and local law compliance.

Dr Todd from QS outlined India’s vast upskilling potential, presenting indicators like the World Future Skills Index that map employment needs. Dr Wood shared case studies from the University of Southampton and Oxford International Group. Southampton’s Vice Chancellor underscored the imperative of a presence in India to be truly global; in June, it became the first foreign university licensed by India’s UGC under new rules.

Steve Berridge of ECA described UniQuad, emphasising long-term planning, navigating unregulated markets, and delivering scale while growing reputation, relationships, and revenue.

Amalia Di Iorio spoke on La Trobe University’s 30-year engagement in India. After building research links, they’re now moving toward a full-scale campus with a local partner. Enrollment begins next academic year following extensive workshops and a recently approved UGC proposal.

Afternoon Tea.

China: The ‘Four One Thirds Rule’ and Other Insights

Iain Watt, Raquel Licciardi, and Brad Hall closed the day with a China-focused session. Watt, ex-Australian Govt Counsellor in Beijing and former DVC International at UTS, now representing AEMG, gave an overview of evolving Chinese demographics and Ministry of Education timelines. He emphasised the importance of defining objectives before entering such a market, noting demographic challenges ahead.

Licciardi from Victoria University discussed their three mature partnerships, including ELICOS delivery, which will welcome 1,360 students per intake from September 2025. She highlighted quality management practices required to maintain standards.

Brad Hall, Head of TNE at UNSW College, spoke on pathway programs, with foundation and ELICOS offerings. He stressed consistent quality assurance, citing a local 15% moderation of assessments to preserve rigour across sites.

The Koala thanks the International Education Association of Australia for inviting it to Day 1 of the TNE Forum and wishes it the best for Day 2.

Tags: ConferencesIEAA
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Dirk Mulder

Dirk Mulder

Dirk Mulder is the founder of the Koala and Principal of MulderPR, a strategy and marketing communications consultancy specialising in international education. Dirk has had extensive experience in International Education and Service Management, holding Directorships at the University of South Australia, Curtin University and Murdoch University as well the Lead for International Student Initiative across the Asia Pacific region at Allianz Partners. He has been member of the boards of Perth Education City (now Study Perth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. His views are widely published and quoted across the media and has been seen in Campus Morning Mail, the Australian Financial Review and ABC television and online. Acknowledgement/disclosure: Dirk holds shares in and outside of the education sector including in IDP Education.

Melanie Duncan

Melanie Duncan

Melanie has worked in higher education for over 20 years with extensive expertise in international admissions; designing and implementing policies, procedures and processes within an ESOS/TEQSA framework; leading international-specific campuses for both universities and third-party providers; and leading teams of international education professionals across all tertiary international student lifecycle administrative processes and wellbeing service delivery. Melanie’s work embeds enterprise-wide risk management practices with key compliance responsibilities as part of her management roles since 2006. Over this time, she has been responsible for the ensuring that her providers’ and teams’ processes, policies and practices meet the obligations of the ESOS Act 2000; National Code of Practice for Registration Authorities and Providers of Education to Overseas Students (2007 & 2018); TEQSA Health and Wellbeing Guidelines; and TEQSA Higher Education Standards Framework (Threshold Standards) 2021. Melanie is Co-Founder and Principal of IEP Advisory. IEP are experts in international education who specialise in ESOS compliance and the international student journey. Their business advice and services position their clients to exceed minimum compliance obligations and aspire to a best-practice overall experience for their international students.

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