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Home News Market Update

Honeywood Joins Sinorbis Global Advisory Board

Dirk MulderbyDirk Mulder
February 26, 2025
in Market Update
Honeywood sits down with Ministers
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Sinorbis, a marketing technology company that empowers educational institutions in international student recruitment across Asia has announced that Hon. Phil Honeywood, Chief Executive Officer of the International Education Association of Australia (IEAA), has joined its Global Advisory Board.

Honeywood brings a wealth of experience and strategic insights to Sinorbis, strengthening the company’s ability to help educational institutions navigate the complexities of student recruitment across Asia. His deep understanding of global education dynamics will be invaluable as Sinorbis continues to enhance its platform, designed to optimise student engagement and recruitment processes.

“We are thrilled to welcome Phil to Sinorbis’ Global Advisory Board,” said Nicolas Chu, CEO of Sinorbis. “His leadership in international education and his commitment to helping Australian educational institutions expand in the Asian market will be invaluable”.

As the CEO of IEAA, Mr. Honeywood has been a leading voice in the international education sector, with a focus on advancing educational partnerships and supporting Australian institutions in their global student recruitment efforts. His unique expertise will provide Sinorbis with valuable insights into the evolving needs of institutions seeking to engage with prospective students across Asia.

“I’m excited to join Sinorbis’ advisory board at such a pivotal time for the company,” said Mr. Honeywood. “The education sector is increasingly global, and Sinorbis is at the forefront of transforming the way institutions engage with prospective students. I look forward to working closely with the team to help shape the future of how Australian institutions use digital channels for student recruitment in the region.”

“I am keen to explore in more depth North and South East Asian education engagement through the lens of how platforms, such as Sinorbis are making inroads for Australian education providers,” he said.

Tags: Sinorbis
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Dirk Mulder

Dirk Mulder

Dirk Mulder is the founder of the Koala and Principal of MulderPR, a strategy and marketing communications consultancy specialising in international education. Dirk has had extensive experience in International Education and Service Management, holding Directorships at the University of South Australia, Curtin University and Murdoch University as well the Lead for International Student Initiative across the Asia Pacific region at Allianz Partners. He has been member of the boards of Perth Education City (now Study Perth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. His views are widely published and quoted across the media and has been seen in Campus Morning Mail, the Australian Financial Review and ABC television and online. Acknowledgement/disclosure: Dirk holds shares in and outside of the education sector including in IDP Education.

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