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Home News Market Update

Tourism Research Australia numbers confirm education as top biller

Dirk MulderbyDirk Mulder
July 19, 2023
in Market Update
Tourism Research Australia numbers confirm education as top biller
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March figures released by Tourism Research Australia see education as the top contributor to tourism spending with $6.8b.

The year ending March 23 figures are:

  • Visiting friends and relatives with 2.0 million trips.
    • 80% of March 2020 levels.
    • Spend in Australia was $3.8 billion, 97% of March 2020 levels.
  • Holiday travel with 1.5 million trips.
    • 41% of March 2020 levels.
    • Spend in Australia was $4.5 billion, 48% of March 2020 levels.
  • Business travel with 531,000 trips.
    • 57% of March 2020 levels.
    • Spend in Australia was $1.5 billion, 78% of March 2020 levels.
  • Education with 301,000 trips.
    • This was 56% of March 2020 levels.
    • Spend in Australia was $6.8 billion, 61% of March 2020 levels.

Total spend in Q1 was $28.8b and was 69% of 2020 levels, education was 23.6 per cent of the total spend.

A few points for clarification:

As defined by TRA – Total spend includes purchases made overseas such as international connections and stopovers, including airfares, and other pre-travel or post-travel spend in the source market or elsewhere outside Australia on things like luggage, visas, duty-free retail and ground transport.

Education spending is education only, not including any related travel by family or friends for an event such as graduation or to see their loved ones.

For more information, and to download data tables, see here.

Tags: Economic DataTourism
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Dirk Mulder

Dirk Mulder

Dirk Mulder is the founder of the Koala and Principal of MulderPR, a strategy and marketing communications consultancy specialising in international education. Dirk has had extensive experience in International Education and Service Management, holding Directorships at the University of South Australia, Curtin University and Murdoch University as well the Lead for International Student Initiative across the Asia Pacific region at Allianz Partners. He has been member of the boards of Perth Education City (now StudyPerth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. His views are widely published and quoted across the media and has been seen in Campus Morning Mail, the Australian Financial Review and ABC television and online. Acknowledgement/disclosure: Dirk holds shares in and outside of the education sector including in IDP Education.

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