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Home News Market Update

Adelaide U reveals visual identity

Dirk MulderbyDirk Mulder
July 16, 2024
in Market Update
Adelaide U reveals visual identity
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Adelaide University has taken the next step in bringing together the Universities of Adelaide and South Australia. Yesterday, it showcased a transformative approach to education and research and its new visual identity.

Social media was in overdrive as images from the function were posted by just about everyone who attended.

Adelaide University co-Vice Chancellors, Professor Peter Høj AC and Professor David Lloyd, said the new Adelaide University builds on combined centuries of experience delivering teaching and research excellence, through its founding institutions the University of Adelaide and the University of South Australia.

“Today’s launch marks a significant moment for future generations of global learners, researchers, innovators and entrepreneurs. This contemporary for-purpose university will produce graduates who are highly sought after by employers, equipped with the skills, experience and attributes to excel in the workplaces of today and tomorrow.” the co-Vice Chancellors said.

The new University’s website features an initial suite of around 200 degrees to enable international admissions ahead of opening its doors in 2026.

The bold visual identity, conveys a cutting-edge institution grounded in established legacies said a release put out by the institutions.

“Adelaide University will drive a transformative agenda as a global education powerhouse, preparing graduates to address the critical challenges of our rapidly changing world.” Professors Lloyd and Høj said.

“The University will also be a proud member of Australia’s prestigious research-intensive Group of Eight (Go8) universities, which are held in high regard throughout the world.” This is a loss for the ATN, where currently the University of South Australia is a member.

The Koala, who has previously spent time at the University of South Australia, wishes Adelaide U well as it marches towards 2026.

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Dirk Mulder

Dirk Mulder

Dirk Mulder is the founder of the Koala and Principal of MulderPR, a strategy and marketing communications consultancy specialising in international education. Dirk has had extensive experience in International Education and Service Management, holding Directorships at the University of South Australia, Curtin University and Murdoch University as well the Lead for International Student Initiative across the Asia Pacific region at Allianz Partners. He has been member of the boards of Perth Education City (now StudyPerth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. His views are widely published and quoted across the media and has been seen in Campus Morning Mail, the Australian Financial Review and ABC television and online. Acknowledgement/disclosure: Dirk holds shares in and outside of the education sector including in IDP Education.

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