ICEF Academy, the professional training arm of ICEF, and Edified, a global education industry consulting firm, have launched a new certification course: Ethical Sales Training for Agents and Counsellors (ESTAC).
In many student journeys, education agents serve as a vital link between the student and educational institutions. To succeed, they must understand and address the diverse needs of each student while ensuring their practices are transparent and grounded in integrity. The ESTAC course aims to equip agents to refine their consultative sales skills while upholding the highest standards of professionalism.
ICEF CEO Markus Badde says “Education agents play a critical role in shaping the futures of students by providing informed and trustworthy guidance.”
“The Ethical Sales Training for Agents and Counsellors” (ESTAC) course, developed in partnership with Edified, will empower agents to navigate the complexities of their roles with confidence and ethical clarity, especially at a time in our industry where their roles are under intense scrutiny and the competition is relentless,” he says.
Mark Pettitt, CEO, Edified remarked, “This course partnership with ICEF Academy highlights our shared commitment to equipping education agents with the vital skills they need to provide ethical, student-focused guidance and processes, while supporting the sustainability and growth of their businesses. By adopting consultative sales practices, agents can build their student pipeline, delight their institutional partners, increase their enrolments and get an edge over their competitors.”
The course is self-paced and delivered entirely online, offering agents the flexibility to learn at their own convenience. Upon successful completion, participants will earn an industry-recognised certification from ICEF and Edified validating their expertise and commitment to upholding professional standards in the education advisory sector.
Find out more about the Ethical Sales Training for Agents and Counsellors (ESTAC) course here.
The Koala wishes ICEF and Edified all the best with this new training course.
