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Home News Market Update

HEA launches with work experience built into the pitch

Dirk MulderbyDirk Mulder
September 28, 2026
in Market Update
HEA launches with work experience built into the pitch
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A new higher education provider is entering Australia’s postgraduate market with a proposition that puts something increasingly important to both domestic and international students at the centre of the degree: obtaining relevant work experience before graduation.

Higher Education Australia (HEA) will launch its new offering to education agents at an Agent Partner Event in Melbourne on Friday 9 October, ahead of its first student intake on 15 February 2027.

At the heart of the offer is a two-year Master of Information Technology, with elective choices and optional specialisations in Artificial Intelligence, Business Analytics, Cybersecurity and Project Management.

But the degree itself is only part of the proposition.

HEA is coupling the qualification with what it calls Professional Edge, a career program running alongside the degree that includes individual professional preparation, coaching, employer connections and support to access paid, course relevant IT roles.

The pitch is straightforward: students should not spend two years studying and then start thinking about their careers when they graduate.

Instead, professional capability, industry connections and workplace experience are intended to be built into the student journey from the beginning.

And this is where HEA is making a fairly significant promise.

The provider says Professional Edge is designed to give students the opportunity to undertake more than 1,200 hours of paid IT work during their degree.

That could be a powerful proposition in a market where a postgraduate qualification alone is increasingly unlikely to be enough to differentiate a graduate in the eyes of an employer.

Of course, there is an important qualification.

The paid work is not guaranteed employment. Access will depend on a student’s readiness, the availability of suitable roles and selection by employers.

That is important, particularly in international education where the line between an employability opportunity and an implied employment outcome can become very blurry in marketing.

HEA’s model also puts employers closer to the centre of the education experience.

Participating employers will help connect learning with workplace requirements, recruit students into available roles and contribute to their professional development.

The intended outcome is that students leave with more than a testamur. They are expected to graduate with relevant work experience, professional relationships and evidence of what they can actually do.

A crowded IT market

There is no shortage of Australian institutions offering postgraduate IT qualifications to both domestic and international students.

The challenge for a new provider is therefore not simply to offer another Master of Information Technology. It is to give students and agents a reason to choose a new provider over the universities, private higher education providers and other established players already offering something similar.

HEA is clearly betting that the answer is employability.

It is also taking a price-led approach for its first intake.

HEA says the first 25 students enrolling for February 2027 can access the full two-year degree, including Professional Edge, for A$30,000. The standard international student course fee is A$48,000.

That creates a substantial gap between the launch offer and the standard fee, although the first 25 places are obviously a limited proposition rather than a permanent course price.

For agents, the pitch is equally clear: a comparatively differentiated postgraduate product, a strong career narrative and a price point designed to give the new provider an opening in a competitive market.

The harder test will come after the launch.

Getting students excited about employability is one thing. Building a sufficiently deep employer network to consistently provide suitable roles for students is another. HEA will demonstrate this at its launch event, where employers will be present and presenting.

For students, the real measure will ultimately be what happens beyond the marketing proposition: how many secure relevant paid work, what kind of work they undertake, how closely it connects to their studies and whether those experiences translate into stronger employment outcomes after graduation.

That makes HEA’s February 2027 intake a good one to watch.

The provider is not simply launching another IT master’s degree. It is testing whether students will respond to a model in which the qualification and the transition into professional life are designed to happen at the same time.

HEA will introduce the model to education agents and participating employers at its Agent Partner Event on 9 October at TSA, Level 4, 717 Bourke Street, Docklands, from 12pm to 2pm.

For more information and to register see Higher Education Australia’s Agent Partner Event.

See below for an insight from an employer on HEA’s offer:

 

Tags: HEA
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Dirk Mulder

Dirk Mulder

Dirk Mulder is the founder of the Koala and Principal of MulderPR, a strategy and marketing communications consultancy specialising in international education. Dirk has had extensive experience in International Education and Service Management, holding Directorships at the University of South Australia, Curtin University and Murdoch University as well the Lead for International Student Initiative across the Asia Pacific region at Allianz Partners. He has been member of the boards of Perth Education City (now Study Perth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. His views are widely published and quoted across the media and has been seen in Campus Morning Mail, the Australian Financial Review and ABC television and online. Acknowledgement/disclosure: Dirk holds shares in and outside of the education sector including in IDP Education.

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