Lower costs, diverse degrees, and strong job prospects are reshaping where students study abroad.
A new report from the British Council and Studyportals reveals a major shift in global study preferences — more students are now choosing to study in Asia and the Middle East, as lower costs, wider English-taught options, and stronger career outcomes make these regions increasingly attractive.
Drawing on data from over 51 million prospective students worldwide, the Markets Trends for Asia, Latin America and MENA Regions report shows that Asia is consolidating its position as the leading global destination for international students, while the Middle East and North Africa (MENA) are emerging as strategic competitors.
According to the report, Asia now offers more than 20,000 English-taught programmes across 600 ranked universities, led by China, Japan, Malaysia, and India, with Vietnam and Indonesia among the fastest-growing destinations.
MENA countries including the United Arab Emirates and Saudi Arabia are also investing heavily in scholarships, transnational education, and online delivery, helping attract a growing number of postgraduate students.
“The global centre of gravity in higher education is clearly shifting,” said Edwin van Rest, CEO and Co-founder of Studyportals. “Asian and MENA universities used to send students abroad. Now they’re keeping them home—and attracting students from other regions.”
The report also highlights that transnational education (TNE)—branch campuses, joint degrees, and online learning—has expanded more rapidly in Asia than anywhere else. Asia hosts the largest number of TNE institutions, while MENA shows strong engagement despite fewer providers. Latin America, however, remains underdeveloped, with limited English-taught programmes and few flexible study options.
Megan Agnew, Global Partnerships Manager at the British Council, said the findings reflect a fast-changing global education landscape. “Innovation, access, and growth are driving institutional development and reshaping higher education. This report highlights how these changes are unfolding and transforming the sector.”
With economic pressures, visa barriers, and a renewed focus on employability, the traditional dominance of Western destinations is being challenged. The report suggests a new, more multipolar education landscape—one where students are prioritising affordability, flexibility, and regional relevance.
The full report includes insights on:
- Which countries are attracting the most international students
- The subjects and levels in highest demand
- Where global supply and demand are misaligned
- The rise of new regional education hubs
Read the full report, Markets Trends for Asia, Latin America and MENA Regions – British Council & Studyportals here.
