An Australian education technology company is taking the next step in its international expansion, with Getmee AI set to roll out its AI coaching platform to 21,000 students across 18 higher education institutions in Mexico’s Yucatán state.
The statewide rollout follows a year-long pilot involving four public universities and around 1,000 students in 2025. The program will now expand across Yucatán’s public higher education network from October.
Getmee is working with Mexican technology and implementation partner Ominio on the initiative, which is backed by the Government of the State of Yucatán.
The platform will provide personalised coaching in English communication, interview preparation, employability and workforce readiness, with the technology embedded into students’ existing programs.
Importantly, students will receive academic credit for completing the activities and assessment.
That takes the initiative beyond the increasingly familiar model of students simply being given access to an AI tool. The technology is being incorporated into formal learning, with practice, assessment and feedback becoming part of the student experience.
For Australian edtech companies looking to build international markets, that distinction matters.
Getting an institution to trial an AI platform is one thing. Moving from a 1,000-student pilot across four universities to a statewide implementation involving 21,000 students requires government support, institutional buy-in, local implementation capability and evidence that the technology is actually being used.
According to Getmee, the 2025 pilot recorded a 95% student recommendation rate, with students completing weekly activities covering technical English, pronunciation, communication, interview preparation and soft skills.
The statewide program will use Getmee’s mobile-first AI coaching technology. Its English Coach assesses students against the Common European Framework of Reference for Languages, or CEFR, across areas including pronunciation, reading, writing, listening and speaking.
Students are then assigned activities based on their individual level and progress, rather than being given the same learning pathway.
The platform also allows students to practise professional communication, job interviews and workplace scenarios, with immediate feedback generated by the AI.
There is another part of the proposition that will be familiar to anyone working in education: using technology to deal with some of the repetitive elements of learning while giving educators more time for the things technology cannot easily replace.
Ominio says the intention is for AI to handle repetitive practice and feedback at scale, allowing educators to concentrate more heavily on mentoring, one-on-one support and intervention.
Whether that balance works in practice will be one of the more interesting aspects of the rollout.
The expansion is also a useful example of how Australian education technology can enter international markets through local partnerships rather than attempting to transplant a product wholesale.
Getmee brings the AI and education technology, while Ominio is responsible for local implementation, institutional relationships and navigating the Mexican education environment.
For Australian edtech businesses, international expansion is rarely just about having a good product. Understanding the local education system, building institutional trust and having people on the ground to support implementation can be the difference between a pilot and something that actually scales.
Yucatán’s initiative also reflects a broader shift in how governments and institutions are considering AI in education.
The question is increasingly moving beyond whether students should use AI and towards how AI can be embedded into structured learning in ways that can be measured, recognised and connected to employment outcomes.
In this case, the focus is particularly practical: English communication, workplace communication and employability.
For international education observers, there is another layer worth watching. English language capability and employability skills sit at the intersection of education and workforce mobility, and AI potentially provides a way to deliver personalised practice to large student populations without requiring a corresponding increase in teaching resources.
The statewide rollout will formally commence in October 2026, with a ceremony expected in November involving Yucatán government ministers, education leaders, Getmee and Ominio.
Yucatán Governor Joaquín Díaz Mena says the initiative reflected the state government’s commitment to connecting university education with labour market demands and preparing young people for a changing world. “The State Government reaffirms its commitment to connecting university education with the demands of the labour market, ensuring that young people are prepared to face the challenges and take advantage of the opportunities of a constantly changing world,” he said.
Getmee founder and CEO Balendran Thavarajah says the pilot demonstrated demand from students for personalised support and that the statewide rollout would allow the company to apply what it had learned to a much larger cohort.
“AI has the potential to give every student access to personalised support, regardless of where they study or their starting point. By bringing Getmee’s global AI capability into the Mexican context alongside Ominio, we provide universities and government with an advanced AI platform that is relevant and accessible. The pilot showed us that students want this support. This statewide rollout allows us to take what we learned and help 21,000 young people build the English, communication and employability skills they need to confidently transition from education into work,” he said.
For Getmee, the numbers tell an interesting story. A four-university pilot involving 1,000 students is becoming an 18-institution program reaching 21,000.
The bigger test now is not whether AI can coach a student. It is whether that coaching can remain useful, relevant and genuinely personalised when it moves from a controlled pilot into an entire public higher education system.
That is where this Mexican partnership gets particularly interesting for Australia’s education technology sector.
The Koala congratulates Getmee on this initiative.
