TOEFL has rebranded. According to a release, its new brand identity “reflects its dynamic role in today’s educational and professional landscapes, addressing the needs of learners worldwide.”
“The new look and feel of TOEFL exemplify the brand’s role in the evolving needs of its stakeholders with innovation, authenticity and optimism.” TOEFL says.
The new logo includes a stylized asterisk symbol, which it shares with the recently rebranded ETS. The updated signature TOEFL periwinkle colour highlights the brand’s innovativeness and dependability.
“TOEFL helps people around the globe realize their full potential – potential that amounts to more than just personal achievement,” said Omar Chihane, GM (General Manager) of TOEFL. “Our learners are defined by a desire to create a stronger, better world around them. English-language proficiency helps them pave the way for the positive change they wish to see. TOEFL supports them along that journey, and this rebrand reflects that.”
To see more of the TOEFL rebrand, visit www.ets.org/toefl.
Omar Chihane named TOEFL® General Manager
Omar Chihane has been named the new TOEFL® General Manager (GM). Chihane will work alongside Rohit Sharma, ETS Senior Vice President, Global Mobility Solutions, on the strategic direction, vision and growth of the TOEFL iBT® business. Chihane will oversee all business areas, including product and operations, sales, distribution and marketing.
Before joining ETS, Chihane founded englease – an English teaching startup serving the Middle East and Africa through synchronous online classes. Prior to his startup journey, Chihane held various leadership roles with multinational corporations including Siemens, Nokia and Microsoft. He holds an MBA from the London Business School (U.K.).
