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Home News Market Update

Troy Williams Departs ITECA for the National Farmers Federation

Dirk MulderbyDirk Mulder
January 28, 2025
in Market Update
Troy Williams Departs ITECA for the National Farmers Federation
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Troy Williams is set to depart ITECA after six years, taking up the CEO role with the National Farmers Federation (NFF). Felix Pirie will take the reins of ITECA as CEO on 3 February with Mr Williams staying on board for several weeks to help transition before commencing at NFF on 3 March.

In an announcement from ITECA today:

Mr. Williams will step down on 3 February 2025, concluding a tenure that has firmly established ITECA as a leader in workforce skills development through unparalleled member, stakeholder, and political engagement.

“Under Troy’s leadership, ITECA has cemented its role at the forefront of the national workforce policy debate, championing independent skills training and higher education providers that equip students with the tools to tackle emerging workforce challenges,” said Mark McKenzie, ITECA Board Chair.

Mr. Williams has been pivotal in strengthening ITECA’s relationships with employers, industry associations, and policymakers. His tireless advocacy has earned respect and influence across federal, state, and territory governments, transforming ITECA’s standing as a trusted and authoritative voice in the sector.

“Troy’s leadership has fostered a policy environment where more students can choose independent education providers, addressing critical skills shortages while empowering individuals to succeed,” Mr. McKenzie added.

During his tenure, Mr. Williams guided ITECA through defining moments, including the Covid-19 pandemic. Under his stewardship, the organisation supported nearly 4,000 businesses and helped ensure continuity of education for over five million students. More recently, he has been a key advocate in navigating the challenges faced by the international education sector amid significant policy changes.

One of Mr. Williams’ defining achievements was leading ITECA’s transformation from the Australian Council for Private Education and Training (ACPET) into a member-driven organisation. This shift positioned ITECA as a respected, data-driven advocate and attracted a growing number of industry associations, reshaping its engagement with employers and policymakers.

“Troy’s focus on member-driven advocacy has elevated ITECA’s political and stakeholder engagement, solidifying its role as a leader in workforce development policy,” Mr. McKenzie said.

Under Mr. Williams’ leadership, ITECA introduced several innovative initiatives, including the ITECA Mobile App, setting new standards for member and stakeholder engagement.

“Troy’s contributions to ITECA and the independent tertiary education sector have been profound and enduring. On behalf of the Board, staff, and members, we extend our deepest gratitude for his visionary leadership. We wish him every success as he moves into a significant leadership role with one of the nation’s foremost peak business umbrella groups,” Mr. McKenzie said.

The Koala thanks Mr Williams for his contributions to the sector and wishes the new CEO, Felix Pirie all the best in what can only be described as a challenging time for the sector.

 

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Dirk Mulder

Dirk Mulder

Dirk Mulder is the founder of the Koala and Principal of MulderPR, a strategy and marketing communications consultancy specialising in international education. Dirk has had extensive experience in International Education and Service Management, holding Directorships at the University of South Australia, Curtin University and Murdoch University as well the Lead for International Student Initiative across the Asia Pacific region at Allianz Partners. He has been member of the boards of Perth Education City (now Study Perth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. His views are widely published and quoted across the media and has been seen in Campus Morning Mail, the Australian Financial Review and ABC television and online. Acknowledgement/disclosure: Dirk holds shares in and outside of the education sector including in IDP Education.

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